Managing Art Director, Epic for Kids, San Francisco, CA.  February 2022-August 2023

∙  Managed a team of designers in creating marketing assets, campaigns & visual systems for site, product, social & advertising.

∙  Continually evolve the brand, while maintaining brand standards for the US & global markets.

∙  Managed projects from strategy to completion while staying on schedule, overseeing a budget of $500k+.

∙  Planned and art directed photo shoots, post-production, and asset management.

∙  Mentored, inspired, and developed my team, resulting in promotions for all of my direct reports.

∙  Led the product team in redesign of book pages, enhancing subscriptions and SEO, resulting in a 2.5X improvement in account creation.

∙  Identified inconsistencies, collaborating with developers and the conversion team to implement updates and optimize the site, ensuring it adhered to brand standards and remained effective and user friendly.

∙  Collaborated with founders, CEO, and cross-functional teams, including marketing, research, and finance, to craft compelling investor pitch decks.

Visual Design Lead, Epic for Kids, San Francisco, CA.  September 2020-February 2022

∙  Owned the design and maintenance of the website. Optimized homepage and landing pages through redesign, resulting in over 2 million newly created consumer and educator accounts.

∙  Led the redesign of landing pages and ads for paid campaigns, resulting in a 25% increase in web sign-ups.

∙  Spearheaded strategy for brand redesign, concepting, organizing, and art directing multiple photo shoots; established guidelines for usage.

∙  Built new design system components, resulting in evolved brand identity that increased brand awareness.

∙  Optimized customer journey flows and tested new designs, increasing conversion rates by 28%.

∙  Art directed and designed emails, social ad campaigns, banners, wireframes, prototypes, user flows, promotions, animations, in-product app & responsive web landing pages, experiences & media assets.

∙  Played a key role in driving Epic’s growth into the world’s largest reading platform for kids, engaging 75 million readers who consume over 1 billion books annually, ultimately leading to a successful acquisition.

∙ Strategized & created style guides to support CRM & social media strategy.

∙ Defined & developed customer journey flows; identified pain points & drop off points in journey.

Senior Visual Designer, Epic for Kids, San Francisco, CA.  February 2018-September 2020

∙ Managed & led design collaborations with partners including: Verizon, Facebook, Samsung, National Geographic, Sesame Street & NBC/Olympics.

 ∙  Email design featured on reallygoodemails.com.

∙  Elevated user engagement by crafting in-app pages, promotions and emails, resulting in the Originals team’s remarkable achievement of over 400 million reads and substantial cost savings in revenue share.

∙  Concepted & executed 100s of diverse promotions across marketing & product (app tiles, social, landing pages, banners, emails & more).

∙  Designed emails, landing pages, promotions, social media, look-books, web banners & pop-ups.  

∙  My email designs resulted in a 20% increase in user engagement.

∙  Collaborated with designers, art directors, photographers, social media specialists, acquisition strategists, analysts & marketing team.  

∙  Coordinated and executed photo shoots, overseeing planning, production and styling.

∙  Designed the “We Believe” campaign that brought attention to companies and nonprofits supporting kids in our community, driving conversions and increasing revenue.

∙  Wrote copy for marketing emails.  

∙  Assisted in on-boarding designers, art directors, interns, producers & marketing team members. 

Designer, Pottery Barn, San Francisco, CA.  October 2015-April 2016

∙  Created style guidelines that optimized production workflow, resulting in 30% faster turnaround times.  

∙  Designed backlit advertisements for shopping malls generating higher in-store foot traffic & revenue.  

∙  Retouched photos in Photoshop.  

∙  Collaborated with designers, managers, and the Vice President to layout catalog in InDesign.

Visual Designer, LinkUp/JobDig, Minneapolis, MN.  May 2014-May 2015

∙  Designed advertisements & infographics for email campaigns.  

∙  QA tested iOS app.   

∙  Designed layout of weekly email sent to 22,000 HR professionals.  

∙  Designed cards, labels & envelopes. 

∙  Distilled job market data to concise designs & distributed to potential clients, which resulted in new customer acquisition.  

∙  Designed layout of weekly paper distributed to 4,700 locations.  

Production Artist, Wunderman, Minneapolis, MN.  November 2013-February 2014 (Temporary Position)

∙  Responsible for the creation of the Best Buy print insert, the number one consumer electronic periodical in the country, distributed at over 1,000 locations. 

∙  Designed weekly promotions for in-store use.

∙  Worked in an agency environment under extremely tight deadlines.

Graphic Designer, Jabber Logic, Minneapolis, MN.  November 2013-January 2014

∙  Designed logo & brand standards for re-brand of start-up advertising agency.  

∙  Curated typography & color palette.

∙  Created icons & layouts for iPhone application to enhance UX/UI, resulting in increased user satisfaction evident in the 5-star rating in the app store.  

∙  Created wireframes.  

∙  Worked collaboratively with lead iOS engineer.

Digital Designer, Joshua Horwitz of Waterford Life Sciences, Washington, DC.  January-April 2013

∙  Designed Medical Advocacy deck that Mr. Horwitz presented to Merck Pharmaceutical Company.

∙  Conducted & organized research on various organizations at Merck’s request.

Designer & Photographer,  Sir Richard's Condom Company, Boulder, CO.  May-December 2012

∙  Designed advertisements for print, presentations & websites, including web banners, catalog ads, digital booklet, infographics, calendar, signs for events & retail stores.  

∙  Developed Vintage shirt brand with TDA_Boulder.  

∙  Photographed over 20 events including fundraisers, parties,  concerts & protests.  

∙  Edited, tagged, described & posted albums to social media.  

∙  Included photography in promotional, marketing material. 

Graphic Design, Responsive Web Design, Art Direction, User Interface Design, Creative Strategy, Product Design, Creative Direction, Storyboarding, Wireframes, Prototypes, Advertising, Marketing, Leadership, Branding, Management, Collaboration, Photography, Illustration & Painting.

Mentored 3 designers, successfully led team and external vendors on projects.

∙  CU Honors Journal chose one of my digital designs for publication.   

∙  Museo de Arte Contemporaneo in Chile featured my sound art piece.   

∙  Visual Arts Resource Complex at CU selected my paintings to display at grand opening.

University of Colorado, Boulder, CO.  B.A.  August 2008- December 2012

Major: Art & Art History; Minor: Technology, Arts and Media (TAM) 

Pratt Institute,  Brooklyn, NY.  July 2007-August 2007 

Pre-College Summer Program, Fine/Studio Arts, General

Georgetown Day School,  Washington, DC.  September 1994-June 2008

Lower, Middle & High School