In collaboration with a copywriter, we came up with the concept of: Me Time & We Time, in order to represent two ideas. There was the notion that Epic! could be used by children safely on their own, while their parent or guardian was taking time for themself (to take some much needed "me time" and/or make progress on their to-do list). And the other part of it which was that both the parent/guardian and child could enjoy reading on Epic! together, and with that create lasting memories and bonding for both parties.
Following the initial concepting phase, we made a strategic decision to shift the emphasis to the "We" aspect. We believed that highlighting the concept of creating memories would resonate more deeply with parents/guardians. Consequently, we adjusted the hierarchy to prioritize "We" as the starting point of our messaging.
I art directed this and other In-app banners highlighting the collection associated with National Reading month.
I created GIFs and social posts for this campaign.
Email highlighting our "We Time / Me Time" concept for National Reading Month, while showing parents our in house librarian's top choices for different age groups.
