Art director, designer & artist

Twelve years building brands that stick and campaigns that convert. I set the strategy and I do the work.

Brands I've helped build

  • Epic
  • FabKids
  • Best Buy
  • Pottery Barn
  • Pottery Barn Kids
  • Wunderman Thompson
  • Sesame Street
  • Meta
  • National Geographic
  • NBC
  • Burger King
  • Dollar General
  • Samsung
  • Curioso
  • Sir Richard's
  • TDA Boulder
  • Verizon
  • 1st Bank
  • CU Boulder
  • Kohl's
  • BLM

Idesignwithinstinctandstrategy.Intuitionsparksthework;businessgoals,realaudiences,andmeasurableoutcomesshapeit.

Painted lightbulb glowing with color
0M+

readers at Epic!, scaled to acquisition

0-0×

conversion lifts via brand-led design

0+

years in consumer-tech & retail

Selected work

Art direction

Brand Photoshoot

From concept to 180+ campaign assets for Epic's back-to-school launch.

View project180+ assets in 6 weeks
Student leaning on a blue desk against a teal backdrop
Student surrounded by a painted pink dragon and golden unicorn
Visual identity

Brand Guide

Refreshing a children's reading platform with attitude, confidence, and a little quirk.

View project
Epic logo with green paint drips on pink
Brand values collage: wonder, delight, creativity, humor
Roaring purple monster illustration
Product design

Originals

Turning exclusive content into a growth engine for Epic.

View project<1% of the library, 32% of engagement
Unicorn Island cover
My Pet Slime cover
Kitty and Dragon cover
Bark Park cover
Undersea Mystery Club cover
Fine art & illustration

Custom Art

Oil, acrylic, and digital paintings for your home, office, or brand.

View project
Painted portrait of a man in sunglasses
Oil painting of banana bunches
Painted flowers in a glass jar
Painted figure seated on a chair in red

Art that moves the numbers

Painted rainbow octopus
  1. 15%higher install rate after updating the App Store screenshots for Curioso2025
  2. 10+designers led across brand, product, and marketing at Epic2024
  3. 2.5×account-creation lift after spearheading the book-page redesign at Epic2023
  4. $500k+creative budget managed, with campaigns delivered <5% under budget2023
  5. 28%web-to-paid conversion surge via multivariate landing-page tests2022
  6. 20%email-engagement increase at FabKids2018

What collaborators say

A champion for her reports. Hands on, always available for critique, gently pushing designers to the next level.
Rachel LangUX & Visual Designer / Illustrator
A creative powerhouse. She provides multiple options that are all so well done it's hard to choose the strongest; any team would be lucky to have her.
Deborah BazsulyManaging Art Director
Talented designer and proven leader. Initiates projects, collaborates closely with designers, copy, product, dev and PMMs, always keeping the best user and brand experience in mind.
Nikki DeckerSr. Director of Brand + Creative
Artistic and customer-focused without ego. Diana consistently over-delivers on schedule and budget.
Norman BaschVP Business Development
Prolific and super fast, providing a fun, playful style while still maintaining clarity of the message. The best partner a copywriter could hope for.
Tania RohanSr. Copywriter
Her strategic thinking and nurturing collaboration helped us craft one of our most distinctive, high-converting screens.
Morakoth (MK) TangSr. Product & UX Designer

Let's make something bright.

I'd love to hear about your project.