Diana Roen
Art director, designer & artist
12 years in consumer-tech and retail. I've scaled startups to acquisition, rescued underperforming funnels, and built creative teams that actually ship. I set the strategy and I do the work.
Diana Roen
Art director, designer & artist
12 years in consumer-tech and retail. I've scaled startups to acquisition, rescued underperforming funnels, and built creative teams that actually ship. I set the strategy and I do the work.
readers at Epic!—scaled to acquisition
conversion lifts via brand-led design
years in consumer-tech & retail
I design with instinct and strategy. Intuition sparks the work; business goals, real audiences, and measurable outcomes shape it.
Selected work
Case studies and creative projects.
Achievements
15% higher install rate after updating the App Store screenshots for Curioso
20252.5× account-creation lift after spearheading Epic book-page redesign
2023Managed $500k+ annual creative budget; delivered campaigns <5% under budget
202328% web-to-paid conversion surge via multivariate landing-page tests
2022Grew Epic! reader base to 75M+; helped position company for acquisition
2022Drove 20% email-engagement increase at FabKids
2018Testimonials
From people I've worked with.
Rachel Lang
UX & Visual Designer / Illustrator
“A champion for her reports—hands on, always available for critique, gently pushing designers to the next level.”
Deborah Bazsuly
Managing Art Director
“A creative powerhouse—she provides multiple options that are all so well done it's hard to choose the strongest; any team would be lucky to have her.”
Nikki Decker
Sr. Director of Brand + Creative
“Talented designer and proven leader—initiates projects, collaborates closely with designers, copy, product, dev and PMMs, always keeping the best user and brand experience in mind.”
Norman Basch
VP Business Development
“Artistic and customer-focused without ego—Diana consistently over-delivers on schedule and budget.”
Tania Rohan
Sr. Copywriter
“Prolific and super fast, providing a fun, playful style while still maintaining clarity of the message—the best partner a copywriter could hope for.”
Morakoth (MK) Tang
Sr. Product & UX Designer
“Her strategic thinking and nurturing collaboration helped us craft one of our most distinctive, high-converting screens.”
Clients
Brands I've helped build.
